Good karma at circle four

With Karma, Coop has created a new, meat-free store concept, the basic idea of which pays full regard to healthy enjoyment. Kreisvier Communications was asked to bring this concept to life for customers in the first Karma store at Zug train station by designing the entire POS communication. From the store front to large-scale wall lettering, wallpaper, floor design, brand stamps on wooden elements and the design of name badges for employees, the Karma lifestyle is tangible down to the smallest detail. The store advertising materials, promotional elements for new products and special offers, and the labels for the rayons also bear the typical Karma signature.

For the opening at Zug station, Kreisvier also created a range of advertising materials such as floor stickers, flyers and banners for the SBB app and other applications around the station.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Catherine Gritti (Project Manager Advertising), Silvio Baselgia (Head of Category Management Fresh Produce), Patricia Ganz (Brand Manager Karma), Christine Cornaz (Project Manager Fresh Convenience), Mirjam Arnold (Project Manager Advertising Region Northwest Switzerland- Zurich). Responsible at Kreisvier Communications: Christian Jost-Cellarius (Client Services), Simone Brutsche (Project Management and Consulting), Ann-Kathrin Vogel (Art Director), Florence Ingold (DTP), Bianca Kury (Text/Concept).