Good packaging brings joy: Annual report for Wipf Group
Annual reports are popular—with business partners and investors, as well as with customers and employees. A well-designed annual report presents the essence of the company in an engaging and concise manner. A&O Concepts designed and produced the new 2017/2018 annual report for the Wipf Group.
This year's annual report features a new image concept. The visual focus is on people in everyday situations as they experience and use the benefits of Wipf products. "With the visual language, we deliberately focused on statements made by people because we are convinced that this creates a high level of identification with the company's values. Well-packaged content arouses curiosity and is a joy to unpack," says agency owner Carmen Schiltknecht. The Wipf Group has been relying on the creative consulting expertise of A&O Concepts for many years.
Responsible at A&O Concepts: Carmen Schiltknecht (CD, consulting, various texts) Marianne Kieser (AD, graphic design). Responsible at the Wipf Group: Christian Wipf (Owner, Chairman and Delegate of the Board of Directors) Carla Heiniger (Assistant CEO).
