Good cards for foodies
With "Best of billet doux," the Bern-based agency Amrein-Pieren is whetting people's appetites even more for Suchard's fine treats.
You can never have enough snacks. Chocolate manufacturer Suchard, which belongs to the Kraft Foods food group, knows this and has a big heart for those with a sweet tooth. Suchard even regularly publishes love letters to its gourmet consumers: The so-called Billet-doux brochures with fine recipe tips have established themselves as popular periodicals among chocolate lovers and chocolatiers.
Suchard has now taken the 120th edition of the Billet doux as an opportunity to develop a comprehensive CRM concept together with the Amrein-Pieren agency. The aim: to provide the demanding and heterogeneous target group with contemporary and even more targeted incentives to buy.
To achieve this, Suchard is using a best-of of sweet love letters, consisting of postcards, the microsite www.billetdoux.ch, which offers chocolate recipes in German and French, an electronic newsletter and other sweet promotions and price campaigns.
Anne-Friederike Wilhelm
Suchard has now taken the 120th edition of the Billet doux as an opportunity to develop a comprehensive CRM concept together with the Amrein-Pieren agency. The aim: to provide the demanding and heterogeneous target group with contemporary and even more targeted incentives to buy.
To achieve this, Suchard is using a best-of of sweet love letters, consisting of postcards, the microsite www.billetdoux.ch, which offers chocolate recipes in German and French, an electronic newsletter and other sweet promotions and price campaigns.
Anne-Friederike Wilhelm
