Well-attended Schaffhausen Marketing Day 2013

More than 200 people gathered at the Park Casino on April 9 for the fifth Schaffhausen Marketing Day. In addition to networking, the program featured numerous presentations. Stephan Klapproth hosted the evening.

Editorial - April 16, 2013

Speakers Hans-Peter Kellerhals, Sybille Sachs, Jens Alder and Christian Amsler shed light on this year's topic of "Leadership in uncertain times" in an impressive and exciting way, according to a press release. Divisional Officer Kellerhals underpinned the classic leadership statements with the statement "Acting against orders can be the right thing to do depending on the situation" and inspired the participants. Sybille Sachs presented a new understanding of leadership with the statements "Profit maximization versus sustainable value creation and self-expression versus shared leadership". These very provocative statements triggered subsequent discussions among many participants.

Jens Alder presented statements from his many years of experience in senior management positions. "Leadership needs a clear leader" and "There have never been safe times" - these and many other statements were made by this profound expert on the Swiss economy. Christian Amsler, member of the Schaffhausen cantonal government, used impressive examples from the world of politics to illustrate the challenges facing politicians today. The event was livened up by the Swiss magic comedian Michel Gammenthaler. He delighted and enchanted the audience at the Schaffhausen Park Casino.

Lively panel discussion

Stephan Klapproth took up the conference topic again in his usual pointed manner during the concluding panel discussion. He challenged all the speakers with theses and statements from the presentations. Although a number of statements elicited a laugh or two from the audience, the discussion remained objective. When asked about actual recipes for leadership in uncertain times, everyone mentioned the keywords "authenticity, credibility, speed, ability to implement and teamwork" as success factors for leadership in this special situation.

Schaffhausen Marketing Day 2014

Eugen Da Pra, President of Swiss Marketing Schaffhausen and organizer of the event, was very satisfied with how the fifth Schaffhausen Marketing Day went.
"The expectations were met in full and the numerous feedbacks are excellent. This type of event is a real need in the Schaffhausen region". The next Schaffhausen Marketing Day will take place on Tuesday, April 8, 2014.