Guerrilla campaign at the airport for Enterprise Rent-A-Car

Nameplates were used to draw attention to the car rental company Enterprise Rent-A-Car.Enterprise Rent-A-Car, the world's largest car rental company, is known worldwide for its outstanding customer service. The US company has now also recently landed in Switzerland, and the creative team from Altenrhein was hired to raise awareness of Enterprise Rent-A-Car. Over the busy holiday period, a guerrilla campaign at Zurich, Basel and Geneva airports drew attention to Enterprise Rent-A-Car. Arriving passengers were greeted with name badges which, on closer inspection, highlighted the car rental company's willingness to provide services with a wink. No expense was spared: the whimsical passenger names all exist in their individual elements.