Major success for a small agency from French-speaking Switzerland
Following a pitch, the independent Lausanne agency Angebaultportenier won the overall European budget from R.J. Reynolds Global Products, a subsidiary of the American R.J. Reynold Group.
Following a pitch, the independent Lausanne agency Angebaultportenier won the overall European budget from R.J. Reynolds Global Products, a subsidiary of the American R.J. Reynold Group.
North Carolina-based R.J. Reynolds manages tobacco products on a global scale. In order to ensure positive development on the European market, a pitch was held to find a suitable partner. Several large international agencies and a number of smaller offices competed for the account - Angebaultportenier outshone them all.
The small office will now be responsible for brand strategy and positioning, as well as identity and packaging issues, communication, POS and Internet and viral marketing. Angebaultportenier can now demonstrate its innovative strategic thinking and unconventional approach to traditional media, as the agency announced on Friday.
North Carolina-based R.J. Reynolds manages tobacco products on a global scale. In order to ensure positive development on the European market, a pitch was held to find a suitable partner. Several large international agencies and a number of smaller offices competed for the account - Angebaultportenier outshone them all.
The small office will now be responsible for brand strategy and positioning, as well as identity and packaging issues, communication, POS and Internet and viral marketing. Angebaultportenier can now demonstrate its innovative strategic thinking and unconventional approach to traditional media, as the agency announced on Friday.
