Great communication: City of Zurich asks parents "OK or KO?"
The City of Zurich’s counseling service for mothers and fathers aims to raise awareness among parents of children up to age 5. A campaign by the agency Grossen Kommunikation is now set to achieve this goal.
The services offered by Social Services They contribute to ensuring the welfare of children and to prevention. The counselors are the professional point of contact for all questions relating to the upbringing, nutrition, care and development of children up to the age of 5. In every neighborhood, without prior appointment -
and free of charge to boot. However, there are deficits in the public's perception of the maternity and paternity advice service: outside of the established "classics", weighing and measuring babies, the service is not well enough known, writes the Bern-based agency Grossen Kommunikation in a press release. The information campaign should therefore address all mothers and fathers in the city of Zurich with children up to the age of 5.
The campaign slogan is accordingly: "OK or KO?". In two subjects, everyday situations are dramatized with a twinkle in the eye, which are likely to be familiar to parents of small children. The advice service itself provides the answer to the subjects: "There for you: your advice for mothers and fathers"
The campaign comprises the following communication media: folded flyers (with brief information in French, English, Italian, Spanish, Turkish, Albanian, Croatian, Portuguese, Tamil), tram/bus hangers with dispensers for folded flyers, posters and counter displays with dispensers for social centers, crèches, hospitals, etc.
The measures were supported by the Social Services of the City of Zurich with media work, website updates and internal information.
Responsible at the City of Zurich, Social Services: Guido Schwarz (Head of Communications), Sibylle Mathis (Project Manager Communications). Responsible at Grossen Kommunikation: Daniel Ehrensperger (creation), Karin Grossen (consulting, text); photography: Dominic Fischer.
and free of charge to boot. However, there are deficits in the public's perception of the maternity and paternity advice service: outside of the established "classics", weighing and measuring babies, the service is not well enough known, writes the Bern-based agency Grossen Kommunikation in a press release. The information campaign should therefore address all mothers and fathers in the city of Zurich with children up to the age of 5.
The campaign slogan is accordingly: "OK or KO?". In two subjects, everyday situations are dramatized with a twinkle in the eye, which are likely to be familiar to parents of small children. The advice service itself provides the answer to the subjects: "There for you: your advice for mothers and fathers"
The campaign comprises the following communication media: folded flyers (with brief information in French, English, Italian, Spanish, Turkish, Albanian, Croatian, Portuguese, Tamil), tram/bus hangers with dispensers for folded flyers, posters and counter displays with dispensers for social centers, crèches, hospitals, etc.
The measures were supported by the Social Services of the City of Zurich with media work, website updates and internal information.
Responsible at the City of Zurich, Social Services: Guido Schwarz (Head of Communications), Sibylle Mathis (Project Manager Communications). Responsible at Grossen Kommunikation: Daniel Ehrensperger (creation), Karin Grossen (consulting, text); photography: Dominic Fischer.
