Grossen Communication: Rebranding of the Coop Beachtour
On behalf of IMS Sport, Grossen Kommunikation realized a new visual identity for the Coop Beachtour. visual identity for the Coop Beachtour.
The fresh look is intended to help position the Coop Beachtour as the summer sports highlight par excellence and consolidate its profile as an innovative sporting event, the agency writes in a press release. The Coop Beachtour started on May 26, 2011 at Zurich Main Station.
The branding of the Beach Arena, the Beach Magazine, advertisements, flyers, posters, the Website with integration of Facebook, YouTube and Flickr as well as a newsletter.
Responsible at IMS Sport: Daniel Schärer (Marketing Director), Simone Ramsauer (Project Management). Responsible at Grossen Kommunikation: Daniel Ehrensperger (Art Direction and Online), Sabine Schäfer (Graphics), Karin Grossen (Consulting).
