Large memo stick campaign for Ifolor

An Ifolor sticky note can be found on 30 daily newspapers today.Over two million copies of newspapers throughout Switzerland and the Principality of Liechtenstein now carry a bright red, removable MemoStick on the front page, based on the Ifolor company logo, which - with a promo code on the back - elegantly builds the bridge from print to ifolor's Internet offering. In close cooperation with the client Ifolor, Valecom AG - a specialist in this field with its full-service offering for the MemoStick advertising format - achieved a coup in several respects: this is the largest campaign of its kind in the world, which, in addition to clear measurability, also highlights the ifolor brand in a unique way.Clever advertising format - for cross-media useThe special thing about MemoStick is that its placement on page one of the newspaper means that it is highly visible to the reader. It can be removed without leaving any residue and without damaging the newspaper, and stuck wherever you want to be reminded of the offer. As a supplement to traditional advertising channels, as part of cross-media campaigns or as a stand-alone advertising measure, more and more advertisers, creative and advertising agencies are taking a liking to this new form of advertising developed by Valecom, which can be booked on hundreds of print titles worldwide.Ifolor relies on creative advertising with impactFilip Schwarz, Managing Director of ifolor, is investing in print advertising again thanks to the new format: "We are delighted to be the first company in the world to implement a MemoStick campaign of this complexity in a single day. In 2014, we were on the lookout for new forms of advertising in combination with print, whereby measurability and a unique position were important to us. After extensive testing, we are now certain that with MemoStick we have found a form of advertising that delivers what we expect from it. "Patrick Rudolph, Team Leader Marketing Acquisition at ifolor, is convinced by the combination of branding and performance: "With MemoStick, we can combine a branding campaign with couponing in a wonderful way and achieve excellent results. MemoStick can be easily removed and stuck to the fridge, desk or wallet, for example. This way, our customers always have the offer to hand and the ifolor brand gains presence."High response rates, growing demandThe always exclusive placement - there is a maximum of one MemoStick per issue on the front page, the most prominent place in the newspaper - regularly brings advertisers above-average success. "If the creation and offer are right, a response rate of three to over ten percent is definitely possible," emphasizes Valecom Managing Director Bernhard Leicht. The newspaper publishers also welcome this: "Valecom's new advertising format demonstrates the advantages of the newspaper as an advertising medium. The attractive positioning on our front pages and the innovative format stand out and are remembered by our readers. And our printers know that it works smoothly and that they will receive competent support from Valecom during implementation," says Thierry Furrer, Head of Advertising Market Tamedia Publications romandes SA.Competent full-service partnerThe NZZ Media Group also praises the complete service that Valecom provided with all parties involved in the ifolor campaign: "Valecom is a competent partner for us because it deals with the needs of advertising customers. With the Luzerner Zeitung and the St. Galler Tagblatt, we contribute to the coverage of two very important large areas in Switzerland. The fact that two million newspapers now carry advertising on the front page is evidence of forward-looking coordination and perfect handling," says Merlinde Della Valle, Key Account Manager for Central Switzerland at NZZ Media Solutions AG.