Grey stands for Electrolux under power

Starting with the first summer campaign, the Zurich-based creative agency Grey will partner with Electrolux and be responsible for the national promotional campaign of Electrolux, the leading manufacturer of kitchen and household appliances.

Starting with the first summer campaign, Zurich-based creative agency Grey will be working alongside Electrolux and will be responsible for the national promotional presence of Electrolux, the leading manufacturer of kitchen and household appliances. As the agency announced on Tuesday, activities will not only be developed for the Electrolux brand, but also for the AEG and Zanussi brands. Electrolux Switzerland is a subsidiary of the Swedish company of the same name, which unites over 20 brands under its umbrella.

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