Grey lets lust speak for TSR

The Grey agency has developed a major TV commercial campaign for Télévision Suisse Romande (TSR). The claim is "Laisser parler vos envies" and is intended to show that good television is fun and important to people. The campaign is also intended to say that the TSR program is sometimes even more important than real life, Grey explains. Everyone knows the situation: if you do something quickly enough, you'll be in front of the TV just in time for the start of the program. The 4 commercials, which can be seen in French-speaking Switzerland until further notice, were realized with the Geneva film production company Le Studio. In 2005, TSR produced and broadcast 22,024 hours of programming for its viewers.