Grey develops national radio campaign for Sony

The Zurich agency Grey has created three radio commercials for the Sony sub-brand Walkman. These focus on two MP3 players: one for sports and outdoor enthusiasts and one for sound enthusiasts. Ambitious after-work sports enthusiasts, for example, will be delighted with the calorie counter and distance meter, while music lovers will applaud the noise cancellation feature, which blocks out background noise for pure audio enjoyment, for example when traveling by train. The radio campaign will run throughout Switzerland from mid-November to the beginning of December 2006.