Grayling drums up for Spotify
Grayling supported Spotify as it entered the Swiss and Austrian markets. The Swedish music service launched in both countries on November 15 and 16, respectively.
In a two-stage selection process, the agency was able to prevail over international competitors and will be in charge of communications in the two markets. In addition to strategic consulting, Grayling is also responsible for media relations and handling media inquiries in the two markets, the agency wrote in a statement on Thursday. In addition, the agency will also manage local appearances on social media channels such as Facebook and Twitter in coordination with Spotify, thus also entering into direct contact with domestic customers.
