Graubünden renounces Poland and the Czech Republic
The cantonal marketing organization Graubünden Ferien is focusing its efforts. Poland and the Czech Republic will no longer be promoted as markets, nor will golfers as a target group. Graubünden Ferien is also cutting four jobs - including one management position.
The reason for the streamlining of market activities is the difficult economic situation in Europe, as Graubünden Ferien (GRF) announced on Wednesday. In future, the marketing organization will concentrate on Germany, the UK and the Benelux countries of Belgium, Luxembourg and the Netherlands.
The focus on marketing is accompanied by a reduction in the workforce from 36 employees to 32. The job cuts are unavoidable in order to continue to generate sufficient funds on the market, according to GRF President Marcel Friberg. One member of management is also affected. Thobias Thut, who has been responsible for market development since June 2012, is leaving with immediate effect by "mutual agreement", according to GRF. Gieri Spescha, Head of Communications, is another member of the Executive Board taking his leave. However, his departure is independent of the reorganization, according to the statement. After 18 years, Spescha wants to "set off for new shores" professionally. (SDA)
