Grandiose headshot
Video game publisher Eidos takes a tongue-in-cheek approach to the ongoing debate about the supposedly brutalizing effects of video games.
Video games The reputation of the video games industry is not at its best. The communal prejudice is that games are all about shooting and murder. What's more, according to scientists, they contribute to the dumbing down and obesity of young people. In short, it would be a better world without today's most exciting medium. But while flower children and politicians eager to make a name for themselves are chattering away and screaming for censorship, the global video game community is growing - and greying. The current average age is 33 (!), which is also the background to the stylishly executed campaign for "Hitman - Blood Money" by game producers Eidos. "Beautifully executed" is the title of the double-sided subject, which at first glance is reminiscent of a Victoria's Secret or other fumbling advertisement. Only on closer and more indiscreet inspection does the precise headshot reveal itself, executed by professional killer Agent 47, the bald hero of the popular "Hitman" series. With this self-confident performance, the studio, which is also behind cyber icon Lara Croft, is ironizing the current discussion about the supposedly brutalizing effect of video games and is addressing - not, as is often claimed - a youthful, but a mature and, above all, intelligent audience. (bo)
