Grand Casino Baden reprimanded for sexist advertising
The image of a woman riding a plastic dolphin, used to promote the Grand Casino Baden, is being removed from billboards. The Swiss Fair Trading Commission had deemed the image sexist and degrading. However, a general ban on such advertising is not under consideration.
The woman riding a plastic dolphin advertising the Grand Casino Baden disappears from the billboards. The Swiss Commission for Fair Trading had judged the motif to be sexist and degrading. However, a general ban on such advertising is not an issue. According to the casino's managing director, Detlef Brose, the withdrawal of the posters was voluntary, although the Grand Casino does not share the opinion of the Fairness Commission. However, this year's advertising campaign is over and next year the critical motif will no longer be used, Brose told SDA.
In principle, however, the Grand Casino is sticking to its "Baden im Glück" advertising campaign and also wants to show lifestyle in further campaigns. And this could also include scantily clad men or women in the future, but the Grand Casino vows to exercise restraint and refrain from using ambiguous subjects.
The casino's backtracking is cause for celebration for Aargau SP National Councillor Doris Stump, who campaigned in the National Council in June for a nationwide ban on sexist advertising on publicly visible land. However, the Budesrat rejects a general ban.
