Gorilla appearance in Swiss school canteens

Gorilla is a national program run by the Schtifti Foundation to promote the health of children and young people. After launching a new campaign for Gorilla, the foundation worked with Kreienbühl and Vogler to develop a marketing concept for a balanced diet in SV school canteens throughout Switzerland, according to a press release issued on Wednesday.

The SV Group's 20 canteens, which serve around 16,000 meals a day, offer balanced gorilla menus and snacks. The Schtifti Foundation, in collaboration with Kreienbühl and Vogler, developed new communication media at the POS to raise awareness of this offer among schoolchildren.

Children and young people are encouraged to eat a balanced lunch with stands and menu loyalty cards. To mark the launch, a footbag tour with gorilla cracks (including Flavio Lötscher, the 2012 Swiss footbag champion) went from canteen to canteen throughout Switzerland.

Responsible at SV: Cristina Tognella (Marketing Consultant). Responsible at Schtifti Foundation: Kathrin Steiger and Roger Grolimund (Co-Managing Directors, Communications). Responsible at Kreienbühl and Vogler: Oli Kreienbühl, Reto Vogler, Marco Donada, Fabian Schiltknecht; Mark Gmehling (3D artist), Frank Blaser (photography), Patrik Rohner (image processing).