Google overtakes Yahoo as the US website with the widest reach
Last year, the search engine giant Google surpassed its competitor Yahoo as the website with the widest reach in the U.S. Internet market. Google ranks first with 149 million visitors, followed by Yahoo in second place and Microsoft in third.
Last year, search engine giant Google overtook its competitor Yahoo as the website with the widest reach on the US Internet market. Google's pages, including YouTube and Blogger.com, reached 149 million unique visitors in 2008, twelve percent more than in the previous year. This is according to the 2008 annual report of the Internet market research institute Comscore, which was published on Monday.
Yahoo was also able to make slight gains, but with around 143 million visitors only came in second place. Microsoft came third with its pages, followed by AOL, Fox Interactive-Media and Ebay. Among the major websites, only the online auction house Ebay lost visitors last year.
Only limited increase in advertising revenue despite increase in reach
The strongest growth was achieved by networks such as Break Media (up 279%) and Glam Media (up 144%). Break Media combines several smaller offerings under one roof that are aimed at a male audience (Cage Potato, Chickipedia, Wallstreet Fighter). Glam.com presents blogs that primarily appeal to a female audience. The Facebook community platform grew by 57 percent last year to almost 55 million visitors.
The growth in reach is not necessarily reflected in growing online advertising revenues for operators. Market researchers did register slight growth in banner ads, known as display ads. However, as prices came under severe pressure at the same time, a number of websites had to cope with falling revenues. Yahoo, the market leader in display ads, was particularly affected by this trend. Google, on the other hand, generates the majority of its revenue from text ads.
Yahoo was also able to make slight gains, but with around 143 million visitors only came in second place. Microsoft came third with its pages, followed by AOL, Fox Interactive-Media and Ebay. Among the major websites, only the online auction house Ebay lost visitors last year.
Only limited increase in advertising revenue despite increase in reach
The strongest growth was achieved by networks such as Break Media (up 279%) and Glam Media (up 144%). Break Media combines several smaller offerings under one roof that are aimed at a male audience (Cage Potato, Chickipedia, Wallstreet Fighter). Glam.com presents blogs that primarily appeal to a female audience. The Facebook community platform grew by 57 percent last year to almost 55 million visitors.
The growth in reach is not necessarily reflected in growing online advertising revenues for operators. Market researchers did register slight growth in banner ads, known as display ads. However, as prices came under severe pressure at the same time, a number of websites had to cope with falling revenues. Yahoo, the market leader in display ads, was particularly affected by this trend. Google, on the other hand, generates the majority of its revenue from text ads.
