Google Marketing Challenge: Swiss universities take part

 Google is launching an Online Marketing Challenge worldwide. This is aimed at Bachelor's and Master's students and is intended to give them practical experience in online marketing during their studies, as the company announced on Wednesday. The participating groups each receive a budget of 200 dollars. Each team will develop an online marketing campaign with a company that does not yet use Adwords. The students have three weeks to work out their strategies. Each team has to write two reports, one at the beginning of the project and one at the end of the campaign. The submissions are evaluated by an international jury of professors. Based on the success of the campaigns and the quality of the reports, the winners are finally determined.
The Universities of St. Gallen, Bern and Geneva, the University of Applied Sciences in Lucerne and the University of Applied Sciences in Rapperswil have so far registered around 120 students for the competition.
The challenge starts in February 2008 and is open to all higher education institutions around the world.