Google has startled the competition
Google's multibillion-dollar acquisition of the online advertising marketplace DoubleClick is causing a stir among its competitors. Various companies have warned that this could restrict competition in online advertising.
The billion-euro acquisition of the online advertising marketer Doubleclick by Google is causing an uproar among competitors. Various companies warned of a restriction of competition in online advertising. Managers from several companies discussed on the phone how the US antitrust authorities could be persuaded to review the purchase, the online edition of the Wall Street Journal reported on Sunday. According to a report by the SDA news agency, Microsoft was the spokesperson for the opposition. The deal would give Google a share of more than 80 percent of the online advertising market. This would give the impression that Google wants to put itself in a dominant position as the sole mediator of advertising on the Internet.
