Golfer Schäfer booted out
Special Interest: The market leader in golf journalism is poaching talent from the competition.
Special Interest The market leader in the golf press is poaching on the competition.the official magazine of the Swiss Golf Association (ASG), Golf Suisse, will no longer be produced by Schäfer & Partner in 2004. Instead, Urs Bretscher, now editor-in-chief at arch-rival Golf & Country, will take over.Piero Schäfer founded Golf Suisse six years ago together with Media Verlag Ursula Meier. He says that he was not given an explanation for his dismissal. The publisher shifted the responsibility to the printing company Benteli Hallwag. The latter blamed the ASG, which immediately passed the buck back.
Ursula Meier spoke to Werbewoche of a "joint decision". After six years, it was simply time for new ideas. With Bretscher's concept, Golf Suisse should move away from the association image and become more modern and upbeat. However, the ASG will remain represented in the magazine. The publisher VIP Media is currently looking for a successor for Bretscher at the end of the year.
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Ursula Meier spoke to Werbewoche of a "joint decision". After six years, it was simply time for new ideas. With Bretscher's concept, Golf Suisse should move away from the association image and become more modern and upbeat. However, the ASG will remain represented in the magazine. The publisher VIP Media is currently looking for a successor for Bretscher at the end of the year.
(sm)
