Goldbach: Caresses for the advertiser's ego

On Monday, the coveted ADC Cubes will be awarded once again. For the occasion, SFLB has created a small but effective promotional piece for Goldbach.

On Monday evening, it will once again be alea iacta est, and the gold and silver ADC cubes will be awarded for the best work in the Swiss advertising industry. To mark the occasion, Spillmann Felser Leo Burnett has launched a self-advertisement for Goldbach Media for its cross-media offerings, which will appear on the Internet and in the festive magazine Brisanz, published especially for the awards ceremony by ADC and the business magazine Bilanz. The highlight: the winners - and especially the losers - can be congratulated by top advertisers via an SMS service. The catch: as is usual in the industry, praise rarely comes without qualification.
" Click here for the ego boost

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