Goldbach Media triples its profit

The Goldbach Media Group, which is active in the marketing of electronic and mobile media and in cross-media, almost tripled its profit to CHF 4.5 million last year compared to the previous year. In 2004, the profit amounted to CHF 1.7 million. Net sales also increased by 12 percent. Goldbach Media has also grown in terms of the number of employees: 19 new jobs were created in 2005, which corresponds to an increase of 13 percent. As Goldbach Media announced on Thursday, new customers were acquired and market shares increased in all market segments such as TV, radio, adScreen, Internet and mobile. Goldbach Media has set itself the target of achieving double-digit growth in the 2006 financial year and exceeding the 200 million net sales mark. Measured against the electronic media sub-market, which grew by 3.7 percent according to the press release, all Goldbach Media segments recorded above-average growth. Market share in the radio segment increased significantly to 30 percent. The position in the sale of advertising on the Internet and search engine marketing was also substantially expanded, with the Internet segment increasing by almost 30 percent and already contributing 11.5 percent to total sales in 2005. Sales of TV advertising grew by 4 percent and now account for almost the 50 percent targeted in the overall portfolio. The adScreen advertising form also developed well, with an increase of 30 percent. However, the figures for mobile marketing and communication, which are bundled in the subsidiary Active Mobile Media, are not as pleasing. They contributed less than 1 percent to total sales. Goldbach Media, on the other hand, is confident that the mobile phone advertising medium will soon become popular and has also taken initial measures and launched the first cell phone novela.