Goldbach Media increases sales by a quarter
The marketing agency Goldbach Media achieved 23 percent growth in net revenue in 2004, reaching 160 million francs.
Marketer Goldbach Media achieved net sales growth of 23 percent to CHF 160 million in 2004, with advertising bookings in the Internet segment more than doubling. It now accounts for just under 10 percent of total sales. Sales in radio advertising rose by 45 percent and in TV advertising by 10 percent. Adscreens also got off to a good start, according to Goldbach Media. In their first year, plasma screens at points of sale contributed 2 percent to the company's turnover.
