Goldbach Media integrates mobile and interactive offering
The advertising agency Goldbach Media will consolidate its Active Mobile and Game Mediarep business units under the Adlink Media umbrella starting in early January 2009. The restructuring will be carried out without any staff reductions and is intended to generate operational synergies.
Advertising marketer Goldbach Media is merging its Active Mobile and Game Mediarep business units under the umbrella of Adlink Media from the beginning of January 2009. While retaining the brands, the two units will provide consulting services for mobile and interactive media in advertising marketing. By offering Internet display, search engine marketing, mobile and game advertising, the customer base and the range of customer solutions "from a single source" are to be expanded, Goldbach Media informed SDA on Tuesday. The merger to form the subsidiary Adlink Media will take place without any reduction in personnel and is intended to generate operational synergies.
