Goldbach Media: Working for Facebook in Eastern Europe
Goldbach Media is entering into a cooperation with Facebook via its subsidiary Arbo Interactive Group in Eastern Europe. The cooperation includes the sale and handling of advertising to agencies and customers in Poland and the Czech Republic.
The main offering for Facebook will particularly include forms of advertising that increase the involvement of Facebook users and go beyond the sale of classic display advertising. For example, Arbo Interactive will sell engagement ads that are placed on the Facebook homepage. These allow users to interact with the advertisement. If someone responds to an engagement ad, a note can appear for that person's friends under the "News" section. By forwarding the information to friends, the campaigns are circulated on Facebook. Marketplace ads will also be placed on other Facebook sites.
