Goldbach Interactive wins multi-stage pitch
Lactalis Nestlé Fresh Products relies on the digital skills of Goldbach Interactive. After a multi-stage pitch, the digital agency is awarded a digital campaign for LC1 yogurts and a follow-up order for Hirz cottage cheese.
After a successful pitch at the end of 2016, Lactalis Nestlé Fresh Products commissioned Goldbach Interactive with two digital campaigns. For the probiotic yogurt line LC1, the digital agency realized an image campaign with Swiss Olympic champion Dominique Gisin as testimonial. The LC1 campaign has already been successfully launched at the end of January 2017.
The contract for a digital communication campaign including a TV spot for Hirz cottage cheese has also been awarded to Goldbach Interactive. "We want innovation as well as pragmatism from an agency and are looking for a partner who not only executes, but is proactive. That's exactly what we found in Goldbach Interactive with its digital DNA," Claudia Teucher, Brand Manager Nestlé LC1, is pleased to say. The campaign is expected to start in mid-May 2017.
Responsible at Lactalis Nestlé Fresh Products: Claudia Teucher (Brand Manager Nestlé LC1). Responsible at Goldbach Interactive: Katrin Sprenger (Head of Digital Campaigns & Media), Oliver Kuhn (Senior Consultant), René Schoedon (Head of Digital Creation & Production), Sandro Kohler (Senior Art Director Motion Picture), Torsten Schallmeier (Senior Copywriter / Concept Designer), Marek Zdarsky (Art Director), Christian Müller (Art Director), Benedict Ritschel (Rich Media / Frontend Developer)
