Goldbach Group expands partnership with Zattoo
Going forward, Goldbach Group and Zattoo Switzerland will work closely together to market the internet TV provider’s advertising inventory in Switzerland. Goldbach has been Zattoo’s exclusive marketing partner since March 1, 2016.
The marketing of the Swiss advertising inventory is handled exclusively by the sales teams of Zattoo and Goldbach. Goldbach Group AG is responsible for the aggregation of web TV channels and the bundling of qualitative in-stream video formats. Zattoo Schweiz AG focuses on marketing the Zattoo single sites for video, display, content and newsletter.
Oliver Knappmann (Zattoo) and Alexander Duphorn (Goldbach).
Zattoo has been bringing live TV to the Internet since 2006 and offers a selection of online TV channels from over 200 programs in Switzerland. According to surveys by NET-Metrix, Zattoo reaches up to one million unique clients per month with its service.
