Goldbach Crossmedia Award: Gold for JvM/Limmat
The ninth Goldbach Crossmedia Awards ceremony took place at the Kaufleuten in Zurich. Among the 43 campaigns submitted, Jung von Matt/Limmat’s entry for M-Budget—“We’re young and need the money”—came out on top.
Together with Melanie Winiger, who hosted the evening, Goldbach Group CEO Klaus Kappeler presented the award in front of the assembled Swiss advertising industry at the Goldbach Mediarena handed over.
The CHF 10,000 Goldbach Crossmedia Award, which influences Werbewoche's annual creative ranking, was handed over by presenter Melanie Winiger and Goldbach CEO Klaus Kappeler in front of the assembled Swiss advertising industry. Of the seven campaigns that made it onto the shortlist, Jung von Matt/Limmat won over the jury with its innovative networking of cross-media content, according to a statement.
The independent jury of experts headed by Marco Taborelli (Marco Taborelli Consulting) awarded a total of three campaigns with the coveted compass rose:
Gold: M-Budget - We are young and need the money
Agency: Jung von Matt/Limmat
Client: Federation of Migros Cooperatives
Silver: Migros Total
Agency: Y&R Group Switzerland
Client: Federation of Migros Cooperatives
Bronze: Swisscom No Limits
Agency: Webguerillas
Client: Swisscom
Special awards, so-called Trendsetter Honors, to campaigns with innovative networking of the cross-media sub-areas of mobile, video or social media were judged under the direction of Leila Summa (Facebook Germany). The winners were:
Trendsetter Honour Mobile: Pet Box Cup 2012
Agency: Comqed Dialog, Metzgerlehner Worldwide Partners
Client: Association PRS PET-Recycling Switzerland
Trendsetter Honour Video: Web Hiking
Agency: Jung von Matt/Limmat
Client: Rhaetian Railway
At Goldbachaward.ch you can see not only the winners but also all the campaigns that made it onto the shortlist.
