Goldbach Audience markets Rayneer.tv
The interactive platform for personalized music television hands over exclusive marketing to Goldbach Audience.
Swiss start-up Rayneer, which won the Venture 2012 business plan competition organized by ETH and McKinsey, is bringing music TV back to screens - and making it interactive. Users log in via Facebook, Rayneer recognizes musical tastes via the profile and automatically creates a personalized music TV station free of charge.
"For users, our platform is absolutely free; for this, we have contracted Goldbach Audience for monetization," explains Oliver Flueckiger, CEO and Co-Founder of Rayneer. Advertisers can target their audience accurately via in-stream video ads in the app or on the online platform. Rayneer.tv achieve, according to a company statement on Thursday.
