Goldbach Audience markets Dailyme TV
The TV app Dailyme TV hands over its initial marketing in Switzerland to Goldbach Audience. Dailyme TV can be used on all current smartphones as well as iPads and Android tablets and reaches over half a million unique mobile users in the DACH region.
"We are delighted by Dailyme TV's trust in Goldbach Audience, and I am sure that with the initial marketing in Switzerland we will exploit the interesting advertising potential to the satisfaction of our partner," comments Alexander Horrolt, Managing Director of Goldbach Audience Switzerland, on the new offer. Jonathan Dähne, Managing Director of Dailyme TV, is also looking forward to a successful collaboration: "We are convinced that we have found the best partner in Goldbach Audience in Switzerland to jointly develop further attractive offers for Swiss advertising customers."
Dailyme TV increased its mobile reach from 20,000 to over half a million unique users/month within two years and is now the market leader in mobile TV in Germany according to the AGOF mobile facts (2013). On average, a Dailyme TV viewer watches over two hours of mobile TV per week. For 2014, the app's creators are planning to expand the existing content even further and to extend existing cooperations. The declared goal is to exceed the 1 million user mark.
Thanks to the Download2Go process, annoying loading times, sound dropouts or lack of reception are no problems when on the move. In a press release, Jonathan Dähne explains the secret of the app's success by separating "consumption" from "transmission" of mobile content: "Despite network expansion, mobile video streaming is still impossible in many areas of Switzerland. With Dailyme TV, on the other hand, even dead spots don't matter because of automatic offline availability. We offer users unrivaled convenience." Videos update automatically in the app via a WLAN connection. Once switched on, Dailyme TV automatically saves the personal desired program for later use. This enables mobile TV wherever and whenever the viewer wants - on the train, in the car or even on the plane.
