Goldbach Audience and Nugg.ad start cooperation

For customers of their ad network, this gives them the opportunity to address the target groups of their online campaigns according to socio-demographics and product interests as well as consumer habits or intentions. "By working with Nugg.ad, we can optimally expand our interest-based advertising offering and provide customers with even more customized solutions," explains Alexander Horrolt, Managing Director Goldbach Audience (Switzerland). In addition to the development of solutions for target group-based display marketing, the issue of data protection and transparency vis-à-vis the user is also a top priority for both partners. In 2012, the European platform Nugg.ag was the only provider in the targeting market to be awarded the European data protection seal of approval "EuroPriSe".

Nugg.ad's predictive behavioral targeting technology combines on-site surveys with data from users' browsing behavior. The combination of these sources offers publishers and advertisers new insights into online target groups regardless of the environment and in real time, Goldbach Audience said in a statement Thursday. As a result, brand advertisers in particular have the advantage of being able to target, measure and increase their campaigns according to the criteria of the classic brand triad consisting of brand awareness, liking and buying interest with maximum reach. This is especially true for FMCG brands, which previously had considerable problems addressing target groups through environmental planning.