Goldbach Audience expands Goldbach Mobile Network

The Goldbach Mobile Network enables advertisers to efficiently present their products and services on renowned Swiss platforms with wide reach, according to a statement. With more than 35 million ad impressions, the offering of the Swiss network with the widest reach for mobile advertising on mobile sites and apps is being continuously expanded in line with customer needs.

Different use of the devices

Smartphones and tablets are used in different situations. According to the IAB Mobile Study 2012, smartphones are largely used for personal use, for example, for Internet-based communication applications such as social media, while tablets are mainly used collaboratively and for entertainment-oriented online offerings such as streaming or gaming. To take account of this, advertisers can now place their offers not only jointly on both devices, but also specifically on either smartphones or tablets. The advantage of a targeted tablet campaign, for example, is the larger space available to place interactive ads and in-page videos.

Bookable interaction

As an additional innovation, Goldbach Audience is integrating a "Click to Action" offer into the Goldbach Mobile Network. This enables customers to book interaction in addition to classic branding. Depending on their wishes or needs, they can benefit from various features such as "Click to Call", SMS, Maps, Mail, Youtube or Passbook.