Gold and silver I love very much

 
Ranking The ADC jury rolled 5 gold and 12 silver dice and took a risky gamble. 
"One thing in particular should be noted: Switzerland seems to be turning more and more from a print country into a film country," writes the ADC in its media release on the judging of the best of 2007. When the proud realization was sent out, it was probably not yet considered what discussion would be triggered by the fact that two of the three spots honored with gold were conceived and realized in Germany and not in the "film country Switzerland". The summary of the controversy that has since boiled over: The gold for the Mercedes spots for Jung von Matt/Limmat is legally valid. However, a bit of anger remains - not only for Zurich CD Alexander Jaggy, because his third gold spot for Smart, which was actually created on the Limmat, was somewhat overlooked in this polemic, but otherwise the judging was a worthy "Chästeilet" of Swiss creatives. Andreas Prokesch, as chairman of the jury, led the always factual arguments purposefully and competently to the point. ADC President Jean Etienne Aebi, who after 32 years of voting once again only acted as a neutral supervisor this year, judged the results to be good. The judging was fair but tough. "The shortlist did not exhaust the possible contingent, but the selected works can also hold their own internationally." Aebi found the discussions at shortlist/bronze level almost more exciting than at silver and gold level. "Here the ideas were still polarizing, and the polarizing is the more interesting thing about advertising."
And so to the equally polarizing ranking list: The big winner this year is the advertising agency Jung von Matt/Limmat with three gold films. Gold was also awarded to Ruf Lanz with the posters for ricardo.ch. The fifth gold was awarded in the photography category for Studio Achermann and the photo series "Saisonvorschau" (Schauspielhaus Zürich).
In addition to the silver-winning work shown here, there is also the poster version of the Suva saw (the ad is shown here) by Ruf Lanz and a radio spot for CP helmets by the Young & Rubicam Group. Spillmann Felser Leo Burnett won silver in the overall campaign category for Helvepharm.
More details, rankings and comments can be found at www.werbewoche.ch. The spots can also be downloaded there.
Andreas Panzeri