Gold Interactive builds a knowledge platform with magazine character for Vontobel

Vontobel Corporate Finance is a leading player in the Swiss equity capital market. Until now, the available knowledge has been reflected in the annual print edition of the MarketCap Report. In the new Corporate Finance Portal data, analyses and trends are now presented digitally in an attractive form and supplemented by additional thematic contributions.

The heart of the portal is the market data. They show long-term trends and provide insights for future developments. In close cooperation with Corporate Finance, Gold Interactive revised the statistical data section and implemented it in the form of interactive charts. The new, digital form offers various advantages. For example, visitors can filter data by different dimensions. The Corporate Finance team has the possibility to publish new data easily and in a timely manner.

In addition to comprehensive market data, the portal offers commentary and assessments of current economic events and their impact on the stock market. Internal experts and external partners have their say. Data, analyses and key topics are combined into a magazine-like whole. The articles can be filtered by topic and category. In addition, specific landing pages for selected topics can be linked and advertised.

Thanks to digitization and content enrichment, the new web platform offers added value for interested visitors. And the Corporate Finance division achieves greater visibility among customers and experts.

Responsible at Vontobel: Ivo Schneider (Project Management), Hanspeter Gehrer (Vision), Izabela Tomasiewicz (Market Data, Content), Adrian Epp (Market Data), Alexandra Egg (Content). Responsible at Gold Interactive: Chris Lalive d'Epinay (concept, CD), Kevin Luginbühl (concept market data), Nadine Engler (design), Christian Ruhstaller (backend programming), Jonathan Beck (frontend programming), Manuel Sommerhalder (interactive charts).