Gold for DirectPoint at the BCM Awards
Major award: Swiss Post's multichannel solution DirectPoint has won gold in the Multichannel B2B category at the Best of Content Marketing Award (BCM).
A great honor for Swiss Post, Infel AG and Kinetics Kommunikation AG: Swiss Post's multichannel solution DirectPoint has won gold in the Multichannel B2B category at the Best of Content Marketing Award (BCM). The independent jury of experts was impressed by DirectPoint: "Strategically targeted concept that maps a seamless customer journey with a focus on lead generation. Very coherently implemented using a consistent common thread."
The BCM is by far the largest and most important content marketing competition in Europe. 268 agencies and companies submitted a total of 634 entries. This year, the awards ceremony was not held in Hamburg as usual, but online.
