"GO" for digital cultural exchange
The ch Foundation for Swiss Cooperation promotes understanding between linguistic communities and cultures. To provide information about the «GO» program and to promote linguistic and cultural exchange online, Jung von Matt/next created a new website.
The exchange of people at all levels of education (for example, compulsory school, secondary schools, adult education), whether within Switzerland or across national borders, is one of the ch Foundation's central tasks. In the run-up to the website relaunch, the needs of the various target groups were surveyed by means of qualitative interviews.
Based on the results, the new website was strategically and communicatively aligned to the individual educational levels. The information architecture, navigation and content concept were harmonized accordingly. In close cooperation with the usability experts from Zeix, the website was also optimized for a high level of user-friendliness. For the technological implementation of the responsive website, Jung von Matt/next used the Django Framework as well as Django CMS.
The new website is now available at Ch-go.ch retrievable.
Responsible at ch foundation: Sandra Maissen (overall responsibility), Daniel Arber (overall project management), Silvia Mitteregger (head of ch exchange), Alain Becker (head of ch agency), Clarissa Bräg (content manager), Fabienne Meister (editor), Reto Gmünder, Tanja Pete, Charlotte-Sophie Joye (placement platforms schools), Tibor Bauder, Daniel Graf (placement platform vocational education). Responsible at Jung von Matt/next: Markus Schärer (Executive Digital Direction), Marco Zimmerli (Creative Direction), Annina Walker (Art Direction), Andrea Klainguti (Screen Design), Tenzin Tibatsang (Screen Design), Sam Sherbini (Conception), Amir Ferhatbegovic (Project Management), Ralf Brändli, Ursula Christen, Raphael Prader, Simon Caminada, Jonas Grümann (Technology). Responsible at Zeix: Sibylle Loetscher (Usability Consulting).
