Lucky beetles on the pasture

 
Agriculture The Wapico agency in Berne has developed a new communication concept for IP-Suisse farmers. 
With numerous celebrities from the worlds of culture and sport proudly representing Swiss farmers, Wapico has been promoting the image of Swiss agriculture in its latest campaign. As the lead agency for IP-Suisse, i.e. for 21,000 farmers, the advertising agency in Bern has tackled a number of new tasks since the beginning of this year. Among other things, a new communication concept has been developed, which must do justice to the upcoming changes. For example, IP-Suisse products are no longer available in Migros under its own label, but exclusively under the new TerraSuisse label, and with this background in mind, Wapico has no longer focused its communications on IP-Suisse products, but has instead increased its image advertising. This emphasizes the achievements of IP-Suisse. These are organic farming, animal welfare, the promotion of biodiversity, in short: the preservation of our habitat. The results include a TV commercial, posters and advertisements.
For the spot, Wapico once again decided to work with BUF in Paris. BUF is active worldwide and specializes primarily in animations with animals and people. BUF in Paris and Los Angeles have produced entire sequences for hit films such as "Troy", "Asterix", "Harry Potter" and "Batman". In close collaboration with CD René Walker, a studio film "of paradisiacal charisma and great naturalness" has now also been created for Swiss farmers, as Wapico is proud to say. A corresponding poster motif was photographed on the set and completed in Bern.
The first advertising campaigns have been running on Swiss TV stations and billboards since the beginning of May.    
 
 
Andreas Panzeri