Global Alliance for PR settles in Lugano
The Global Alliance for Public Relations and Communication Management, an umbrella organization that brings together PR professional associations from around the world, has selected the Università della Svizzera italiana (University of Lugano) as the location for its new Global Alliance Center.
The Global Alliance for Public Relations and Communication Management, an umbrella organization that connects PR associations from all over the world, has chosen the Università della Svizzera italiana as the location for its new Global Alliance Center.
The center will support the international activities of the Alliance and serve as a basis for its development and expansion. "The founding of the Global Alliance Center at the Università della Svizzera italiana is a historic event for our organization. The aim of the center is to work towards greater coordination and leadership for the benefit of the PR industry worldwide - in all its complexity," explained Colin Farrington, Chairman of the Global Alliance and Director General of the British specialist institution Chartered Institute of Public Relations (CIPR).
As Secretary General, Nina Volles will take over the management of the new Global Alliance Center at the Università della Svizzera italiana. She will be supported in her work by Executive Officer Jennifer Hayes. In the first phase, the Global Alliance will focus mainly on member relations, budget management, sponsorship recruitment and event organization. In the second phase, the Global Alliance Center will then help enforce international standards for education and communications management and will champion applied research in areas of interest to the industry worldwide.
The center will support the international activities of the Alliance and serve as a basis for its development and expansion. "The founding of the Global Alliance Center at the Università della Svizzera italiana is a historic event for our organization. The aim of the center is to work towards greater coordination and leadership for the benefit of the PR industry worldwide - in all its complexity," explained Colin Farrington, Chairman of the Global Alliance and Director General of the British specialist institution Chartered Institute of Public Relations (CIPR).
As Secretary General, Nina Volles will take over the management of the new Global Alliance Center at the Università della Svizzera italiana. She will be supported in her work by Executive Officer Jennifer Hayes. In the first phase, the Global Alliance will focus mainly on member relations, budget management, sponsorship recruitment and event organization. In the second phase, the Global Alliance Center will then help enforce international standards for education and communications management and will champion applied research in areas of interest to the industry worldwide.
