Credibility in stakeholder management
BOOK TIP In the book "Credibility in Stakeholder Management", author Jean-Paul Thommen explains how you can increase the credibility of your company.How do you become - and remain - credible? In theory, it's quite simple: by understanding the needs of those who are influenced by our actions and satisfying them. But how does this work in practice? Since the focus here is less on the technical and more on the human side of communication, we cannot proceed according to a formula F. Jean-Paul Thommen nevertheless provides some concrete assistance. He writes in a very structured way and examines the topic from different angles. He points out connections and seeks understanding for outsiders whose lives - perhaps quite unintentionally - are negatively affected by certain entrepreneurial actions. It makes it clear why this understanding is so important and how a company can leave a lasting, credible impression on different interest groups. Examples and checklists facilitate the implementation of this endeavor.getAbstract recommends this book to anyone who wants to earn trust and avoid being surprised by unexpected claims in the future.getAbstract rating: 6Feasibility: 7Degree of innovation: 5Style: 7
Publisher: VersusYear of publication: 2015Pages: 151ISBN: 9783039091270
