Glassworks: Better to label right away
Brother label makers help you better organize your daily life at the office and at home. Glaswerk’s new campaign shows just what can happen when you don’t have a label maker on hand.
Boss or Jacqueline? Each campaign motif is based on a short story that, once read, triggers an entire movie in the mind. Each motif invites and provides insights into the world between disorder and order. "Who actually owns ...?" "Where is actually ...?" Everyone is familiar with these situations - and the solutions will surely soon be too. The key visuals are an illustration of the advantages of the various Brother labeling devices.
A mix of online and offline communication, of selected target group approaches and widely distributed POS advertising media, and of dealer and end-customer communication are designed to attract attention, convince customers, and bring more customers into dealers' showrooms. Every customer receives a free giveaway with every promotional model of the labeling devices: A Moleskine notebook worth 25 Swiss francs. The notebook is available in a choice of three colors.
Responsible at Glaswerk: Tobias Gläser (Consulting), Melanie Müller (Consulting), Clovis Wieske (Creation), Michel Kaiser (Creation), Ralph Müller (Creation), Moritz Schuler (Digital), Daniel de Souza (Digital).
