Glaswerk: Campaign for Brother
Following the "Print 3.0" campaign, Brother once again entrusted Glaswerk, an agency based in Baden, with the creation and strategy development for the market launch of its range of complementary business A3 inkjet multifunction printers.
Brother's latest all-in-one inkjet printers offer small businesses and the self-employed maximum economy in ink cartridge consumption. According to the press release, this argument is presented in the nationwide advertising campaign as a "Print 3.0 advantage" and the multifunction printer, which also scores with its attractive design, is staged as a "bull's eye". Publicity reports in special interest magazines and emotionally animated banners in high-reach online media are supplemented by search engine marketing. Advertising measures at the POS round off the early-year product campaign.
Responsible at Glaswerk: Tobias Gläser (Consulting & Conception), Melanie Müller (Junior Consulting), Sibylla Rotzler (Text), Jakob Schiratzki (Art Direction), Anja Grob (Junior Art Direction), Daniel de Souza (Web Design & Publishing). Responsible at Glaswerk Design - Agency for Design & Communication: Tobias Gläser (Management).
