Glaswerk: Coming out on Coming Out Day
Glaswerk has produced the new coming-out brochure for Pink Cross, LOS, and Aids-Hilfe Schweiz—just in time for Coming Out Day on October 11.
Who or what am I? Am I lesbian, gay, bi, trans or none of the above? When it comes to sexual identity, 5 to 10 percent of people feel they belong to one of these groups. That's a lot of people - several hundred thousand in Switzerland alone. The idea for the coming-out brochure came about four years ago in cooperation with the Swiss AIDS Federation, the lesbian organization Los, the gay organization Pink Cross and the Glaswerk agency.
The common goal is and was to address young people between the ages of 12 and 18 with the brochure. In other words, very young people who are grappling with the issue of sexual identity. What identities are there? Where do I stand? Are there problems, and if so, how can they be solved? The brochure uses real and partly fictitious testimonials to show how the topic is dealt with in the family, at school and in society in general. The young people receive concrete, practical information and instructions on where and how to find help.
The first edition of the brochure was published in February 2012, when the visual identity was developed by a 19-year-old member of the glaswerk team who was the perfect age for the target group. A lot has changed since then, especially when you look at it from the perspective of the very young target group. Visual habits and expectations develop and change rapidly among young people. At the same time, the acceptance of such a brochure depends very much on its outward appearance. The wording and individual technical terms have also changed since then. glaswerk has taken these changes as an opportunity for a facelift - carefully dosed and, of course, based on the existing look. The aim was not to develop a new brochure, but rather to further develop the existing brochure.
October 11, 2015 is the day. The coming out brochure will be published in a revised look. Precisely planned, because October 11 is the international "Coming Out Day". Schools, groups and, of course, individuals can order the brochure from Aids-Hilfe Schweiz, for example, and use the expert statements, questions, answers and perspectives to clarify the relevant topics for themselves, discuss them together or bring them to the public.
