GGK goes to Berlin for Degewo
GGK, an advertising agency that has been based in Switzerland for 50 years, is once again actively seeking new markets to relaunch its international presence. To this end, the agency has made a fresh start in the German market—more specifically, in Berlin. Last winter, it won the advertising account for Degewo, Berlin’s municipal housing company, in a competitive pitch against five other agencies.
The campaign under the motto "Berlin will never remain Berlin" has been running since June with posters, advertisements and online. Due to the positive survey results, it will be continued this fall. For GGK, this is reason and occasion to intensify the acquisition of additional clients in Berlin in order to gain a definitive foothold in the German capital and have an operational presence on the ground, the agency said in a press release.
