GGK replaces old pots with elegant cookware for Volg

The Zurich agency GGK is launching an advertising campaign for the Volg store chain: by collecting loyalty stamps, customers of the retailer can purchase cookware from the manufacturer Wedgwood at a discount. The idea is based on the marketing recipe of TCC, which has been developing marketing programs for years to influence purchasing behavior and customer loyalty. Under the slogan "Almost too beautiful to cook", the agency worked with TCC and Volg to design displays, posters and collectible brochures to draw attention to the campaign.

Responsible at Volg: Kurt Wicki. Responsible at GGK: Christoph Knuchel (CD), Jean-Marc Demeulemeester (AD), Oliver Kindhauser, Martina Steffen (consulting). Responsible at TCC: Max Widmer, Simone Seewer (project management).