GFS Communications and IFU are looking for branding stars
The Institute for Business Management (IFU) at the University of Applied Sciences St. Gallen, in collaboration with the St. Gallen-based communications agency GFS Communications, is launching the Brandingstar research project. SMEs are still being sought as industry partners.
The Institute of Management IFU at the FHS St. Gallen is initiating the Brandingstar research project together with the St. Gallen communications agency GFS Communications. The project is a practice-oriented methodology for brand development and management for SMEs, according to a press release issued on Thursday.
The research project leads from the analysis of the current situation to the target position to concrete recommendations for action for an optimized marketing mix. The development of Brandingstar will be realized in five phases: Theoretical development, market and brand analysis, brand planning and positioning, operational integration and workup of the project
In order to carry out the project, four to six medium-sized SMEs are required, the press release continues. IFU and GFS Communications will develop a comprehensive brand concept with each selected company between October 2008 and May 2009. Interested parties can contact GFS Communications, Andreas Felder, Tel. 071 228 40 50, by March 31, 2008.
The research project leads from the analysis of the current situation to the target position to concrete recommendations for action for an optimized marketing mix. The development of Brandingstar will be realized in five phases: Theoretical development, market and brand analysis, brand planning and positioning, operational integration and workup of the project
In order to carry out the project, four to six medium-sized SMEs are required, the press release continues. IFU and GFS Communications will develop a comprehensive brand concept with each selected company between October 2008 and May 2009. Interested parties can contact GFS Communications, Andreas Felder, Tel. 071 228 40 50, by March 31, 2008.
