GfM honors Mammut with 2009 Marketing Award
The focus on marketing has paid off for the Mammut Sports Group. The Swiss Society for Marketing (GfM) is honoring the Swiss mountain sports company with the GfM Award for its marketing achievements.
According to the press release, Mammut received special praise for its combination of market-driven product innovations, a high level of customer satisfaction, and an innovative online and offline communication concept. In particular, the jury singled out the online activities and the ongoing advertising campaign. "Mammut's new website and the current 'Mammut Testevent' campaign exemplify how Web 2.0 can be used to capture the attention of the target audience within a very short time," said Prof. Dr. Manfred Bruhn at the award ceremony.
