GfK expands and realigns
The German market research company wants to become number 3 in the global market.
The German market research company
GfK Group expands its presence in Latin America. It participates
51 % in the market researcher Merc in Mexico and 80 % in KleimanSygnos
in Argentina. Investments already exist in Brazil and Chile. With this expansion and the extension of the range
on the Custom Research, Retail and Technology and
GfK intends to create a strong business base for itself in the Health Care segment, which will soon be included.
The
According to the communiqué, market researchers also defined a
so-called "5 Star
initiative", the company's activities in the countries in which the
next five years: The
The range of services is to be expanded to include consulting services for the
Top management in the areas of innovative
Market research approaches and strategic marketing decisions
be expanded. Secondly, the aim is to become the world's number 3
industry. Thirdly, GfK would like to expand its global network
expand
and own companies in all "economic and social" areas.
relevant countries in terms of market research". GfK will
Fourthly, the company will continue to
full-service market research company. And fifthly
GfK's financial expectations for the
defined for the next five years. The aim is to align sales as closely as possible
1.5 billion euro mark, the margin between 13 and 15 %
lie.
GfK Group expands its presence in Latin America. It participates
51 % in the market researcher Merc in Mexico and 80 % in KleimanSygnos
in Argentina. Investments already exist in Brazil and Chile. With this expansion and the extension of the range
on the Custom Research, Retail and Technology and
GfK intends to create a strong business base for itself in the Health Care segment, which will soon be included.
The
According to the communiqué, market researchers also defined a
so-called "5 Star
initiative", the company's activities in the countries in which the
next five years: The
The range of services is to be expanded to include consulting services for the
Top management in the areas of innovative
Market research approaches and strategic marketing decisions
be expanded. Secondly, the aim is to become the world's number 3
industry. Thirdly, GfK would like to expand its global network
expand
and own companies in all "economic and social" areas.
relevant countries in terms of market research". GfK will
Fourthly, the company will continue to
full-service market research company. And fifthly
GfK's financial expectations for the
defined for the next five years. The aim is to align sales as closely as possible
1.5 billion euro mark, the margin between 13 and 15 %
lie.
