Design: Fresh wind for Feller customer magazine
The Gestalten agency has redesigned and revamped the customer magazine for Feller, a manufacturer of electrical engineering products.
You don't have to be a visionary to sense the innovation potential that the digital revolution is opening up for electrical installers and architects. As a Swiss pioneer in the electrical installation and communications technology sector, Feller is at the forefront of numerous developments at the product, service and service level. This strength is also reflected in the company's positioning and the resulting new communications presence.
"Authoritative," "Simple," and "Personal" are three central values of the Feller brand. Among other things, they serve as guiding principles for the conceptual revision of the customer magazine and are implemented both in the layout and in the editorial design. Thus, the magazine is convincing not only in its revised layout, but also with editorial reporting that increasingly focuses on people and innovative product solutions. Also striking is the use of infographics, which convey even complex technical content in a reader-friendly and comprehensible way.
The fresh wind was breathed by the specialists of the Zurich agency Gestalten in close cooperation with the Feller team, based on the CI principles of the branding agency SNK.
