Shape against the distraction at the wheel
Quickly reading a text message, briefly operating the navigation device or searching for a radio station: The temptations to distraction are great. Gestalt and BFU provide countermeasures.
The Swiss Federal Office for Accident Prevention (BFU) is committed to safety on behalf of the public. To this end, it also supplies companies with so-called SafetyKits under the motto "Fewer accidents, fewer absences": companies and their employees are sensitized to various topics.
The current topic is distracted driving. Gestalt Kommunikation was once again commissioned for the idea and implementation. The aim was not to show horror scenes and not to educate in a schoolmasterly way. The agency therefore placed temptation at the center. Weakness is human, but those who are smart resist and keep calm at the wheel.
The SafetyKits are available for companies and interested parties at Safetykit.bfu.ch available. These include posters, flyers, factsheets and giveaways. Gestalt Kommunikation is responsible for consulting, concept and implementation. The photo was taken by the photo studio Croci & du Fresne, Ittigen. Based on the concept by Gestalt Kommunikation, a spot was also produced by Maybaum Film:
